The Manual: Standards

Hey folks. In improving myself, I have learnt that having irrefutable standards is the key to reaching the goals and dreams we have. It starts with the little things. Making your bed. Flossing regularly. Wiping down the benchtop after making a sandwich. Brushing out the toilet after taking a… You get the picture. When we […]

The Manual: Discomfort

Hey folks. There’s a saying in Sweden: ‘There’s no such thing as bad weather, only bad clothing’. I wasn’t going to let a bit of wind and rain stop me from taking my 4-year-old daughter out for a hike over the weekend. The weather didn’t bother her, so why should it bother me? All you […]

The Manual: Mindset

Hey folks. This is a bit of a heart-to-heart email. I have been doing some behind-the-scenes work that I wanted to share. I honestly think Draken is capable of becoming one of the top microbrands, potentially even a mainstream tool watch brand on par with some of the big German brands. But for that to […]