The Manual: Discomfort

Hey folks. There’s a saying in Sweden: ‘There’s no such thing as bad weather, only bad clothing’. I wasn’t going to let a bit of wind and rain stop me from taking my 4-year-old daughter out for a hike over the weekend. The weather didn’t bother her, so why should it bother me? All you […]

The Manual: Mindset

Hey folks. This is a bit of a heart-to-heart email. I have been doing some behind-the-scenes work that I wanted to share. I honestly think Draken is capable of becoming one of the top microbrands, potentially even a mainstream tool watch brand on par with some of the big German brands. But for that to […]