If you have ever bought a Draken, you’ll probably have received a hand-written thank-you note from me. It’s a little personal touch that makes the experience just a little more special. Some know that I will go out of my way when it comes to customer service. Many businesses treat it as a time waste […]
It’s been a while since I shared some info on the Kruger, so in this post, I would like to share a bit about the final dial design, and a few tweaks we’ve made along the way. So, for starters here is the line up! We wanted to keep it simple and utilitarian for this […]
When I started Draken 5 years ago, I set out to create a brand of watches that would be durable, reliable and unique. Our first watch – the Tugela – drew inspiration from the rugged terrain of the Drakensberg mountains of South Africa. Since then the brand has continuously pushed the envelope with unique designs and features, most […]
Over the past couple of weeks, I have been working hard on the design of the Kruger pilot chronograph. Design is a part of this job I absolutely love, so it wasn’t that hard to find the motivation to work till 12AM most nights. Chronograph design is particularly challenging. Getting all the elements to fit […]