The Saab 35 Draken

Growing up, I was passionate about model fighter jets. My shelves were littered with kit-set planes from almost every decade since the 1940’s. After I shared a post about the F-16 Falcon a few months ago a couple of you mentioned the Saab 35 Draken, the Swedish fighter jet with the same name as our […]

Draken First Aid Kit

​Hey Folks. Most of you know about the MOLLE pouches that our watches come in. The idea of these pouches is that they can be attached to a larger bag, and reused to carry other things like tools, a phone or some useful supplies. One of the ideas that came from the community was a […]

Get to know the owner

If you have ever bought a Draken, you’ll probably have received a hand-written thank-you note from me. It’s a little personal touch that makes the experience just a little more special.  Some know that I will go out of my way when it comes to customer service. Many businesses treat it as a time waste […]

A bit about camouflage

In an effort to talk about more than just watches, we’ll be sharing the occasional post on a random topic we found interesting. This week, we’ll be looking at camouflage. In nature, camouflage is the oldest trick in the book when it comes to avoiding detection. Some pretty obvious examples are the skins of wild animals […]

Good ol’ fashioned maps!

While sourcing some props for the Kalahari photoshoot, I thought it would be great to get some authentic looking paper maps into the scene. Sadly, maps have become a thing of the past with the advent of GPS. I recall my dad always keeping an atlas of South Africa in the back of the car […]

What is Kickstarter and how does it work?

Kickstarter is probably the most well known reward-based crowdfunding platform available on the web, but there are other well know ones such as Indigogo and PledgeMe. But what is crowdfunding? Crowdfunding is a way for new startup companies to raise money to be able to literally ‘kickstart’ their company. Companies will come up with ideas, […]